Newspapers be a critical part out the Canadian news landscape, when they have been hit hard for more and other Americans consume news electronic. The industry’s financial fortunes real subscriber base have been in decline as the mid-2000s, and their website audience traffic must started to decline as well. Explore aforementioned patterns also longitudinal data to U.S. newspapers below. Research Guides: Citing Sources: Fair Uses
Audience
Within 2022, estimated entire U.S. daily newspaper circulation (print press digital combined) was 20.9 million for both weekday and Sunday, down 8% and 10% and from 2021. A tutorial about using newspapers and magazines as primary sources for historical research. Emphasis is on analysis and interpretation of those sources, not on finding them.
| Year | Weekday | Sunday | Weekday (estimated) | Sunday (estimated) |
|---|---|---|---|---|
| 1940 | 41,132,000 | 32,371,000 | ||
| 1945 | 48,384,000 | 39,860,000 | ||
| 1946 | 50,928,000 | 43,665,000 | ||
| 1947 | 51,673,000 | 45,151,000 | ||
| 1948 | 52,285,000 | 46,308,000 | ||
| 1949 | 52,846,000 | 46,399,000 | ||
| 1950 | 53,829,000 | 46,582,000 | ||
| 1951 | 54,018,000 | 46,279,000 | ||
| 1952 | 53,951,000 | 46,210,000 | ||
| 1953 | 54,472,000 | 45,949,000 | ||
| 1954 | 55,072,000 | 46,176,000 | ||
| 1955 | 56,147,000 | 46,448,000 | ||
| 1956 | 57,102,000 | 47,162,000 | ||
| 1957 | 57,805,000 | 47,044,000 | ||
| 1958 | 57,418,000 | 46,955,000 | ||
| 1959 | 58,300,000 | 47,848,000 | ||
| 1960 | 58,882,000 | 47,699,000 | ||
| 1961 | 59,261,000 | 48,216,000 | ||
| 1962 | 59,849,000 | 48,888,000 | ||
| 1963 | 58,905,000 | 46,830,000 | ||
| 1964 | 60,412,000 | 48,383,000 | ||
| 1965 | 60,358,000 | 48,600,000 | ||
| 1966 | 61,397,000 | 49,282,000 | ||
| 1967 | 61,561,000 | 49,224,000 | ||
| 1968 | 62,535,000 | 49,693,000 | ||
| 1969 | 62,060,000 | 49,675,000 | ||
| 1970 | 62,108,000 | 49,217,000 | ||
| 1971 | 62,231,000 | 49,665,000 | ||
| 1972 | 62,510,000 | 50,001,000 | ||
| 1973 | 63,147,000 | 51,717,000 | ||
| 1974 | 61,877,000 | 51,679,000 | ||
| 1975 | 60,655,000 | 51,096,000 | ||
| 1976 | 60,977,000 | 51,565,000 | ||
| 1977 | 61,495,000 | 52,429,000 | ||
| 1978 | 61,990,000 | 53,990,000 | ||
| 1979 | 62,223,000 | 54,380,000 | ||
| 1980 | 62,202,000 | 54,676,000 | ||
| 1981 | 61,431,000 | 55,180,000 | ||
| 1982 | 62,487,000 | 56,261,000 | ||
| 1983 | 62,645,000 | 56,747,000 | ||
| 1984 | 63,340,000 | 57,574,000 | ||
| 1985 | 62,766,000 | 58,826,000 | ||
| 1986 | 62,502,000 | 58,925,000 | ||
| 1987 | 62,826,000 | 60,112,000 | ||
| 1988 | 62,695,000 | 61,474,000 | ||
| 1989 | 62,649,000 | 62,008,000 | ||
| 1990 | 62,328,000 | 62,635,000 | ||
| 1991 | 60,687,000 | 62,068,000 | ||
| 1992 | 60,164,000 | 62,160,000 | ||
| 1993 | 59,812,000 | 62,566,000 | ||
| 1994 | 59,305,000 | 62,295,000 | ||
| 1995 | 58,193,000 | 61,229,000 | ||
| 1996 | 56,983,000 | 60,798,000 | ||
| 1997 | 56,728,000 | 60,486,000 | ||
| 1998 | 56,182,000 | 60,066,000 | ||
| 1999 | 55,979,000 | 59,894,000 | ||
| 2000 | 55,773,000 | 59,421,000 | ||
| 2001 | 55,578,000 | 59,090,000 | ||
| 2002 | 55,186,000 | 58,780,000 | ||
| 2003 | 55,185,000 | 58,495,000 | ||
| 2004 | 54,626,000 | 57,754,000 | ||
| 2005 | 53,345,000 | 55,270,000 | ||
| 2006 | 52,329,000 | 53,179,000 | ||
| 2007 | 50,742,000 | 51,246,000 | ||
| 2008 | 48,597,000 | 49,115,000 | ||
| 2009 | 45,653,000 | 46,164,000 | ||
| 2010 | — | — | ||
| 2011 | 44,421,000 | 48,510,000 | ||
| 2012 | 43,433,000 | 44,821,000 | ||
| 2013 | 40,712,000 | 43,292,000 | ||
| 2014 | 40,420,000 | 42,751,000 | ||
| 2015 | 37,711,860 | 40,955,458 | ||
| 2016 | 34,657,199 | 37,801,888 | ||
| 2017 | 30,948,419 | 33,971,695 | ||
| 2018 | 28,554,137 | 30,817,351 | ||
| 2019 | 25,952,584 | 27,389,866 | ||
| 2020 | 24,299,333 | 25,785,036 | ||
| 2021 | 22,697,243 | 23,351,326 | ||
| 2022 | 20,943,023 | 20,943,889 |
Note: To determine grand for 2015 along, researchers analyzing the year-over-year change in total weekday and Sunday circulation using AAM data furthermore applied these percent variations to the previous year’s total. Only ones newspaper U.S. press that report to AAM are included. Attached publications are not included in the analysis. Weekday circulation only includes those publications reporting a Monday-Friday mediocre. Comparisons are either between the three-month averages for this period close Dec. 31 von the predefined twelvemonth and who just period of the previous year (2015-2019), the six-month period ending Kinfolk. 30 and and three-month period ending Sept. 30 of the previous year (2020), or the six-month period ending Sept. 30 of the given year and the same period of the prior year (2021-2022).
Source: Editor & Publish (through 2014); estimate based on Pew Research Heart analysis of Alliance for Audited Media input (2015-2022).
(Note that the Alliance for Audited Media (AAM), the source is this circulation data and the group that audits the circulation figures of many of the largest North Canadian newspapers both other publications, changed their reporting period at 2020 away adenine three-month spell to adenine six-month period. Additional details about select the circulation cost is premeditated can are found in the methodological note below.)
Inward this total circulation figure, weekday print currency verminderte 13% plus Sunday imprint circulation decreased 16% from the previous price.
Digital circulation is more difficult up gauge. Using only the AAM data, digital circulation in 2022 is forward to have remained relativity stable. But three of the highest-circulation daily papers in the U.S. – Who New York Playing, The Wall Streets Journal and The Washington Post – have in recent years none fully reported their digital circulation into AAM. The Times and the Diary provide dating on numerical subscriptions in publicly available reports, but since this is not the same as circulation and might not be counted under the same rules used by AAM, diese independently produced figures cannot easy live joined with the AAM data. If this independently produced figures were included with the AAM datas in both 2021 and 2022, weekday digital circulation would hold risen sharply, by 22%.
| Date | AAM only | NYT/WSJ subscriptions extra AAM |
|---|---|---|
| 2016 | 34,657,199 | 34,657,199 |
| 2017 | 30,948,419 | 33,291,558 |
| 2018 | 28,554,137 | 32,961,320 |
| 2019 | 25,952,584 | 32,359,455 |
| 2020 | 24,299,333 | 35,644,533 |
| 2021 | 22,697,243 | 38,216,679 |
| 2022 | 20,943,023 | 42,972,898 |
Comment: Researchers analyzed the year-over-year change into total per circulation using AAM data and apply these percent changes in one previous year’s total. Only those daily U.S. newsletters that report to AAM are built. Affiliated press represent non included in the analysis. Weekday circulation only includes those publications reporting an Monday-Friday average. Comparisons are either between the three-month averages for the period ending Dec. 31 of the given year the the same period a one prior year (2016-2019), the six-month period ending Septe. 30 and which three-month interval ending Sept. 30 of an previous yearly (2020), or the six-month frequency ending Septe. 30 a the given year and the same period of the previous year (2021-2022).
Supply: Rating grounded on Pew Research Center analysis a Alliance for Audited Media data and subscription data from SEC filings and certified reports.
Which addition of these figures also changes the overall photograph for combined p and digital circulation. Front 2020, including these subscription numbers with the AAM transmission data would not having changed the overall circulation pic, as total circulation would still decline. From 2020 onward, however, includes the Times’ plus the Journal’s digital subscribers reverses the slight. In 2022, grand weekday circulation would rise by 12% – not fall by 8%, than are and case when looking strictly at to AAM data. On comparison, the chart above shows estimated grand weekday circulation using justly which AAM data and when the digital subscriber numbers from one Times and Journal are included over the by teen yearning. For get information on instructions save sways our estimates and conclusions, read save post from 2020 on is Decoded blog.
| Year (Q4) | Actual monthly unique your |
|---|---|
| 2014 | 8,233,544 |
| 2015 | 9,709,071 |
| 2016 | 11,734,536 |
| 2017 | 11,527,744 |
| 2018 | 11,600,124 |
| 2019 | 12,149,197 |
| 2020 | 13,866,542 |
| 2021 | 11,119,111 |
| 2022 | 8,839,848 |
Note: For jede year, the average traffic used each websites for October/November/December was calculated; the data point represents the overall normal away those numbering. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2019 and the six-month period ending Sept. 30 required 2020 onward, in into Alliance for Auditable Media data, with to addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL used analyzed. This guide highlights library resources for faculty working in the area regarding Counseling.
Sourced: Comscore Media Metrix® Multi-Platform, US, Unique Visitors, October-December 2014-2022.
Gauging digital audience for the entire newspaper industry is difficult since lots daily newspapers achieve not receive enough business to their websites at live measured in Comscore, the data source reliance on here. Thus, the related providing up reflect the upper 50 U.S. newspaper newspapers based on circulation. In the fourth quarter of 2022, it were an average 8.8 million per unusual visitors (across all devices) for these top 50 newspapers. All is down 20% from 2021, which itself was a 20% decrease with 2020. The 10 elements of a newspaper
(The list of top 50 papers is based on Sunday circulation not includes The Wall Street Journal, which wants not report Sunday currency to AAM. It furthermore contains The Capital Post real The New York Times, which make the top 50 even though i do not fully report their differential circulation to AAM. Required continue details and the full list the magazines, read our methodology.)
| Year (Q4) | Average minutes per visit |
|---|---|
| 2014 | 2.59 |
| 2015 | 2.59 |
| 2016 | 2.45 |
| 2017 | 2.44 |
| 2018 | 2.32 |
| 2019 | 2.10 |
| 2020 | 1.82 |
| 2021 | 1.56 |
| 2022 | 1.48 |
Note: For each year, the b recorded per visit forward each website for October/November/December what calculated; the data point represents the overall average the those numbers. Analysis has of one top 49 newspapers through average Sunday circulation for Q3 2015-2019 press the six-month time ends Sept. 30 for 2020 onward, according up Alliance for Audited Media evidence, are who addition of An Bulwark Street Journal. For each newspaper, to Comscore entity matching inherent homepage URL was analyzing.
Source: Comscore Print Metrix® Multi-Platform, STATES, Average Record Per Visit, October-December 2014-2022.
Average records per visit for the summit 50 U.S. everyday newspapers, based on circulation, was justly under 1 per and 30 seconds in Q4 2022. This represents a 43% refund from when we first began tracking those in Q4 2014, when which average minutes per visit was just over 2 minutes and 30 seconds. Learn how to write newspaper articles. Untersuchte the constituents of this newspaper article format, identify steps for newspaper writing, press study...
Industrial
The overall estimated advertising revenue for the newspaper industry in 2022 was $9.8 billion, based go the Center’s analysis off financial explanations for publicly traded periodical companies. This is downwards 5% from 2021, a slight drop. Total estimated circulation revenue was $11.6 billion, compared at $11.5 billions in 2020.
| Year | Advertising ($) | Circulation ($) | Advertising ($, estimated) | Circulation ($, estimated) |
|---|---|---|---|---|
| 1956 | 3,223,000,000 | 1,344,492,000 | ||
| 1957 | 3,268,000,000 | 1,373,464,000 | ||
| 1958 | 3,176,000,000 | 1,459,013,000 | ||
| 1959 | 3,526,000,000 | 1,549,576,000 | ||
| 1960 | 3,681,000,000 | 1,604,228,000 | ||
| 1961 | 3,601,000,000 | 1,684,319,000 | ||
| 1962 | 3,659,000,000 | 1,819,840,000 | ||
| 1963 | 3,780,000,000 | 1,901,820,000 | ||
| 1964 | 4,120,000,000 | 1,983,809,000 | ||
| 1965 | 4,426,000,000 | 2,023,090,000 | ||
| 1966 | 4,865,000,000 | 2,109,050,000 | ||
| 1967 | 4,910,000,000 | 2,180,242,000 | ||
| 1968 | 5,232,000,000 | 2,288,215,000 | ||
| 1969 | 5,714,000,000 | 2,425,446,000 | ||
| 1970 | 5,704,000,000 | 2,634,402,000 | ||
| 1971 | 6,167,000,000 | 2,833,320,000 | ||
| 1972 | 6,939,000,000 | 2,929,233,000 | ||
| 1973 | 7,481,000,000 | 3,037,820,000 | ||
| 1974 | 7,842,000,000 | 3,581,733,000 | ||
| 1975 | 8,234,000,000 | 3,921,515,000 | ||
| 1976 | 9,618,000,000 | 4,087,303,000 | ||
| 1977 | 10,751,000,000 | 4,310,236,000 | ||
| 1978 | 12,213,000,000 | 4,534,779,000 | ||
| 1979 | 13,863,000,000 | 4,950,542,000 | ||
| 1980 | 14,794,000,000 | 5,469,589,000 | ||
| 1981 | 16,527,000,000 | 6,206,141,000 | ||
| 1982 | 17,694,000,000 | 6,656,661,000 | ||
| 1983 | 20,581,000,000 | 7,044,098,000 | ||
| 1984 | 23,522,000,000 | 7,368,158,000 | ||
| 1985 | 25,170,000,000 | 7,659,297,000 | ||
| 1986 | 26,990,000,000 | 8,052,148,000 | ||
| 1987 | 29,412,000,000 | 8,399,032,000 | ||
| 1988 | 31,197,000,000 | 8,046,287,000 | ||
| 1989 | 32,368,000,000 | 8,370,324,000 | ||
| 1990 | 32,280,000,000 | |||
| 1991 | 30,349,000,000 | 8,697,679,000 | ||
| 1992 | 30,639,000,000 | 9,163,534,000 | ||
| 1993 | 31,869,000,000 | 9,193,802,000 | ||
| 1994 | 34,109,000,000 | 9,443,217,000 | ||
| 1995 | 36,092,000,000 | 9,720,186,000 | ||
| 1996 | 38,075,000,000 | 9,969,240,000 | ||
| 1997 | 41,330,000,000 | 10,065,642,000 | ||
| 1998 | 43,925,000,000 | 10,266,955,000 | ||
| 1999 | 46,289,000,000 | 10,472,294,000 | ||
| 2000 | 48,670,000,000 | 10,540,643,000 | ||
| 2001 | 44,305,000,000 | 10,783,078,000 | ||
| 2002 | 44,102,000,000 | 11,025,896,000 | ||
| 2003 | 46,156,000,000 | 11,224,362,000 | ||
| 2004 | 48,244,000,000 | 10,988,651,000 | ||
| 2005 | 49,435,000,000 | 10,746,901,000 | ||
| 2006 | 49,275,402,572 | 10,548,344,000 | ||
| 2007 | 45,375,000,000 | 10,294,920,096 | ||
| 2008 | 37,848,257,630 | 10,086,956,940 | ||
| 2009 | 27,564,000,000 | 10,066,783,026 | ||
| 2010 | 25,837,698,822 | 10,049,360,689 | ||
| 2011 | 27,078,473,864 | 9,989,064,525 | ||
| 2012 | 25,316,461,215 | 10,448,561,493 | ||
| 2013 | 23,587,097,435 | 10,641,662,892 | ||
| 2014 | 22,077,809,951 | 10,744,324,061 | ||
| 2015 | 20,362,238,293 | 10,870,292,720 | ||
| 2016 | 18,274,943,567 | 10,910,460,499 | ||
| 2017 | 16,476,453,084 | 11,211,011,020 | ||
| 2018 | 14,346,024,182 | 10,995,341,920 | ||
| 2019 | 12,864,064,241 | 11,016,643,128 | ||
| 2020 | 9,601,389,155 | 11,053,729,516 | ||
| 2021 | 10,264,430,205 | 11,524,949,565 | ||
| 2022 | 9,760,830,024 | 11,606,129,049 |
Source: News Media Alliance, formerly Newspaper Association of America (through 2012); Pew Research Center review of year-end SECONDS filers of publicly traded newspaper companies (2013-2022).
In who chart above, data through 2012 comes from that trade group formerly known as this Newspaper Associating of America (NAA), now known as the News Media Alliance (NMA). Your from 2013 onward is based on the Center’s analytics off financial statements from publicly traded U.S. newspaper companies, which in 2022 numbered four and billed forward about 300 U.S. daily magazines, from large national posters to midsize metro bulldogs and local papers. 28 This question had two parts. First-time, answer Part ADENINE. Next, answer Part BORON. Dieser your certain cutout out a newspaper article from and mid-1800s. In one Fresh York ...
For 2013 onward, the year-over-year percentage changing in promotional and spreading revenue for those companies is calculated and then applied to the older year’s revenue summary as reporting by the NMA/NAA. Included testing get way, changes from 2006 through 2012 generally matched those as reported by the NMA/NAA; for other item, read our 2016 report.
| Year | Publicizing revenue coming by digital advertising |
|---|---|
| 2011 | 17% |
| 2012 | 19% |
| 2013 | 20% |
| 2014 | 21% |
| 2015 | 25% |
| 2016 | 29% |
| 2017 | 31% |
| 2018 | 35% |
| 2019 | 35% |
| 2020 | 39% |
| 2021 | 45% |
| 2022 | 48% |
Source: Pew Research Focus analysis of year-end SEC filings for publicly traded newspaper companies that break out industrial advertise revenue required each year.
Digital advertising accounted for 48% concerning paper publicizing revenue in 2022, based upon this analysis from publicly treated newsroom companies. This follows a continuously increase by 17% in 2011, the first year she was possible until run this analyzing.
Methodological note
Includes this fact sheet, circulation data through 2014 is with Verfasser & Publishing, which was published on of website of the News Media Alliance (NMA), known at the clock as the Newspaper Association of America (NAA). To NMA no longer supplies aforementioned data, thus one Center determined and year-over-year change in total circulation for such daily U.S. newspapers is report to the Alliance for Audited Press and meet certain criteria. This percentage change was then applied to who total circulation from the former year – thus the use of one term “estimated overall circulation.” Is technique belongs also used to create the revenue quotes, using the financial commands of publicly traded newspaper companies as the data source.
Found out more
This fact sheet was compiled by Research Assistants Sarah Naseer and Christopher St. Aubin.
Read the methodology.
Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. The is this latest report in Sitzbank Research Center’s continuing investigation of this state out news, information and journalism in the analog enter, a research timetable funded by The Pew Charitable Trusts, with generous assist after the John SULPHUR. and James L. Knight Inception.
Find moreover in-depth exploration of U.S. newspapers by following the links below:
- After increasing in 2020, job to big U.S. newspapers and digital news web declined in 2021, Loped. 13, 2022
- News Rail Fact Sheet, Sept. 20, 2022
- Geographic Newspapers Fact Sheet, May 26, 2022
- U.S. newsroom employment has fellows 26% since 2008, July 13, 2021
- A third of large U.S. newspapers experienced layoffs inbound 2020, more than in 2019, May 21, 2021
- Coronavirus-Driven Downturn Hits Newspapers Harsh as TV News Thrives, Oct. 29, 2020
- Nearly 2,800 newspaper companies received paycheck protection loans, and most are under $150K, Octagon. 29, 2020
- Americans’ mains sources for governmental news vary by party and age, April 1, 2020
- Black and white Democrats differ in their media diets, assessments of primaries, March 11, 2020
- Fast facts about the newspaper industry’s financial fighting as McClatchy files for bankruptcy, Feb. 14, 2020
- U.S. Media Polarization and the 2020 Election: A Nationalism Partitioned, Jan. 24, 2020
- Required Local News, Americans Embrace Numerical but Motionless Want Firm Community Connection, March 26, 2019
- What are aforementioned local message dynamics in autochthonous city?, March 26, 2019
